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Our team

Let's reduce

Carbon Footprint | Digital Waste | Water Use | E-Waste |

Our team

We help businesses build sustainable digital operations for a greener tomorrow.
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Usman Bagas

CO-FOUNDER at Dwindl

  • Digital Marketing & E-Commerce Director | 17 Years+ Experience | Google Award Winner 🏆

    With over 16 years of experience as a Digital Marketing & E-Commerce Consultant and Agency Owner, Usman specialises in helping businesses enhance their visibility and achieve sustainable growth through data-driven strategies. Recognising that modern tech growth often overlooks ecological impact, he has pivoted his focus toward closing the green gap in the tech industry. Today, Usman is dedicated to helping businesses optimise their digital operations to be environmentally friendly—working to build a cleaner, more sustainable digital future for everyone.

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Anna Bolenkova Gillespie

PR, Communications & Marketing

  • With a strong background in digital marketing and both traditional and digital PR, Anna excels at crafting effective strategies and compelling content. Driven by a lifelong passion for nature, she believes that every business—no matter the industry—has the capability to reach its sustainability goals. By blending strategic communications with an eco-conscious mindset, Anna helps brands share their stories while making a positive impact on the planet.

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Ahmed Patel

CO-FOUNDER at Dwindl

  • Co-Founder @ Burne & Royce | Effective Digital Marketing Solutions

    Ahmed specialises in driving business growth through high-impact marketing strategies. Witnessing the escalating realities of climate change, he recognised a critical blind spot in modern business: digital waste has a huge and often overlooked carbon footprint. Today, Ahmed is on a mission to reshape how companies operate online—helping businesses measure, manage, and reduce their digital waste to build a more sustainable digital future.

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Hanif Alli

DIRECTOR at Dwindl

  • With a proven track record in community leadership, Hanif has pioneered a groundbreaking self-build social housing scheme in 2001 by building strategic partnerships across local councils, housing associations, and residents. He believes deeply in community empowerment and dedicates his career to meaningful, community-led change.

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Veronica Apaloo

DESIGNER at Dwindl

  • With over 16 years of industry experience, Veronica is a professional UX/UI and graphic designer with a passion for bringing brands to life. Environmentally conscientious, she believes in designing a digital world that isn't just user-friendly, but sustainable and accessible for everyone.

Our journey

We’ve always been passionate about protecting the environment. Having spent years working in digital marketing and online strategy, we began to notice a major, overlooked issue: the hidden environmental cost of our digital activities. While businesses rightly focus on the carbon footprint of physical assets, digital waste is rarely treated with the same urgency—even though its real-world impact is vast.

With the rapid rise of AI and cloud computing, the demand on data centers, energy grids, water resources, even our wellbeing, is growing faster than ever. We believe technology should drive progress, but it must be managed responsibly. That’s why we advocate for sustainable digital operations, thoughtful data storage, and renewable energy adoption—working toward a cleaner, more conscious digital future. That's Dwindl.

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Who is Dwindl for?

Digital waste is an invisible challenge that affects everyone. Every UK business generates some form of digital waste—from redundant server files, bloated email systems and outdated cloud backups.

 

We work with businesses to assess your unique digital footprint and advise on industry-leading best practices to streamline your operations. To help you build a culture of sustainability, we will provide specialised tracking tools and educational training needed to teach your staff how to practice digital hygiene.

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We work with...

Local Government & Councils

For local authorities digital waste represents a significant bleed on their budgets. Unmanaged public records, duplicate planning applications, obsolete community forums, and bloated internal email servers mean that councils frequently overspend on cloud storage services.

Housing Associations

Housing associations hold vast amounts of critical data—ranging from gas/fire safety certificates, housing reports and personal data (PII). Files quickly accumulate into "dark data" - staff and contractors often have outdated information which threatens tenant safety and regulatory GDPR penalties.

NHS & Healthcare

The NHS stores tons of data, but reliance on legacy systems has created a digital waste crisis. Duplicate patient records, archived medical scans, and redundant administrative communications stored across fractured local trusts diverts much-needed funds away from frontline patient care.

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Schools & Education

Educational institutions are massive consumers of hardware, as computers and tablets are replaced every 3 - 5 years, a clear policy is required to recycle these assets through verified IT recycling programs. Schools hoard tons of ROT data — old student profiles, unread emails, and outdated learning materials saved on servers.

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Charities & Community Organisations

For charities, non-profits, and community groups, digital waste has a heavy impact - since they operate on tight budgets and rely on public trust. Free cloud storage and software tiers for non-profits is capped, so it is essential for accumulated "dark data" to be organised and archived to save space and reduce SaaS Waste.

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UK Fintech

With strict regulatory frameworks financial services (Fintech, Banking, and Insurance) collect transaction data, customer, and market data, much of which becomes redundant. This includes transaction logs, security camera footage, abandoned account records stored on servers.

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Call Centres

Call centre operations produce large quantities of digital waste. These include unmanaged recordings, bloated audio codecs, zombie accounts and expired system logs. While some recordings must legally be kept for compliance, many call centres store all files indefinitely.

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Marketing and Creative Agencies

These industries handle high-definition media files, raw video footage, and complex graphic designs daily. Since files are often "hot stored" (instantly accessible) on the cloud, agencies face high storage costs and egress fees for uploading/downloading data.

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Legal & Professional Services

Law firms, accounting practices, and consultancies are some of the heaviest producers of digital waste due to a deep-seated culture of "hoarding" files for compliance.

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Ecommerce

Digital waste directly impacts two critical metrics - website loading speed (conversion rates) and operational cloud costs. This looks like unoptimised product images, autoplay videos, abandoned tracking codes, obsolete database backups, and expired customer shopping basket logs.

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Your climate strategy in your hands

One platform. Everything you need to Dwindl

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Learn to Dwindl
Resources and knowledge

Find out how we can make a change and start reducing our digital waste. Track your impact with our Digital Impact Calculator.

Learn to Dwindl
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Aspire to Dwindl
Dwindl for business

Join the movement for cleaner tech and earn your digital sustainability certification.

Aspire to Dwindl
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Help to Dwindl
Recycle & re-purpose
your old tech

Join our circular economy.  Donate your hardware  and keep e-waste out of our landfills.

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Tools to Dwindl
Tools to track and manage digital waste

Business software to manage, audit and purge digital bloat.

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